What Car? Car of the Year Awards 2024

Winning a What Car? Car of the Year Award is one of the biggest accolades a car can get. New cars undergo a rigorous testing process, with judges assessing everything from practicality and performance, to comfort and technology, crowning category winners and overall Car of the Year.

And the winners are…


Overall Winner & Small SUV of the Year: Lexus LBX 1.5 Premium Plus
See our LBX offers here

Small car of the year: Renault Clio 1.0 TCe 90 Techno
See our Clio offers here

Family Car of the year: Toyota Corolla 1.8 Hybrid Icon
See our Corolla offers here

Family SUV of the year: Kia Sportage 1.6T GDi 3
See our Sportage offers here

Plug-in Hybrid of the year: Mazda MX-30 R-EV Prime Line
See our MX-30 offers here

Family Electric SUV of the Year: Kia EV6 RWD GT-Line
See our EV6 offers here

Executive Car of the Year: Tesla Model 3 RWD
Available for tax free, overseas military and diplomat

Estate Car of the Year: Toyota Corolla Touring Sports 1.8 Hybrid Icon
See our Corolla offers here

Luxury Car of the Year: BMW X7 40d M Sport (Ultimate Pack)
See our X7 offers here

Coupe/Convertible of the Year: BMW 4 Series 420i M Sport (Pro Pack)
See our 4 Series offers here

Performance Car of the Year: BMW M3 Touring Competition xDrive
See our M3 offers here

Best performance car for value: BMW M240i xDrive
See our M2 offers here

Best 7-seater for value: Dacia Jogger 1.0 TCe 110 Expression
Available for tax free, overseas military and diplomat

Best electric 7-seater: Kia EV9 AWD GT-Line
See our EV9 offers here

Best luxury car to be driven in: BMW i7 xDrive60 Excellence Pro
See our i7 offers here

Best executive car interior: BMW i5 eDrive40 M Sport
See our i5offers here

Best small electric SUV for families: Hyundai Kona Electric 65kwh Advance
See our Kona offers here

Best small electric car for the city: Fiat 500 Electric 42kwh Icon
See our Fiat 500 offers here

Best small electric car to drive: Cupra Born 58kwh V1
See our Cupra Born offers here

Best plug-in hybrid for luxury: BMW X5 xDrive50e M Sport
See our M5 offers here

Best family SUV for value: Citroen C5 Aircross 1.2 PureTech 130 Plus
See our C5 Aircross offers here

Best small SUV for comfort: Volkswagen T-Roc 1.5 TSI 150 Life
See our T-Roc offers here


Best hot hatch for everyday usability: Audi RS3 Sportback Carbon Black
See our Audi offers here

Best family car interior: BMW 1 Series 118i M Sport
See our 1 Series offers here

Best family car for value: SEAT Leon 1.0 TSI 110 SE
See our Leon offers here

Best small car for value: Dacia Sandero 1.0 TCe 100 Bi-Fuel Expression
Available for tax free, overseas military and diplomat

Best small car interior: Mini 3dr Cooper (Exclusive Pack)
See our MINI offers here


Use the links above to find out more about each car and our discounts available for UK serving and ex-military.

MSG Summary

Browse our exclusive discounts for serving and ex-military on all makes and models here today

Join the Priority Club

Whether it’s your weekly grocery shop, reducing your utility bills or looking for a weekend take-away delivered to your door, Priority Club has a deal to save you money!